Just recently I read an article from Thought Catalog. The title was ‘9 Male Archetypes Pop Culture Assumes I Find Attractive, That I Don’t Actually Find Attractive‘ (bit of a mouthful, I know). It wasn’t particularly hilarious, but one character that was written hit me hard.
The lone wolf
This is the guy in movies and advertisements who does things his own way. His background is a mystery. He often wears leather. His bad boy exterior is a cover up of years of hurt and angst.
If I ever met someone like this in real life, though? Can you imagine what it’d be like to talk to this guy?
“Hey dude, how’s it going?”
“The wind goes…the wind blows…”
“What was that?
“Nothing.”
“Oh, OK. So, um, what’s your name?”
“What is a ‘name,’ really?”
“Ha. Yeah. Good point. Well, I’m Nate.”
“…When I was nine years old my father gave me a pigeon. He told me it was a turtledove. Ha. The old man always had a few tricks up his sleeve.”
“Yeah… listen dude I’m getting a beer, can I buy you a…”
“But when I finally met that girl down in Buenos Aires, you know what I realized?”
“…No?”
“I was the pigeon. I was the pigeon.”
Flings hair over his shoulder, storms to a dark place. Aaaaaannd scene.
The above is of course an incorrect generalisation, but nonetheless I can’t help making it because so many ‘dark’ brands choose to go down that route. Just check out Odyn Vovk’s film, or any lookbooks from Obscur, Julius and of course, Rick Owens himself. I can guarantee there are at least one of these elements involved: concrete wall, partially obscured face (pardon the pun), hoodies as pointy as KKK’s, swathes of fabric wrapped around a model, and desaturated photography. Which then begs the question: is there truly no other way to express obscurity (again, pun not intended), introversion, mystery and grit? Must we always resort to cliched ideas such as the lonely man in the corner, a wistful stare into the horizon, or some bearded, possibly blindfolded dude sitting and contemplating whether he’s a pigeon, in a dark room?
I, for one, would love to see artisanal brands taking themselves less seriously. I have yet to come across any of these designers favoured by goth ninjas (outdated term, I know, but nothing else comes close) who inject a dash of comedy into their presentations. Time and time again I see new names who attempt to create derivatives which I can’t differentiate from one another. If they hope to stand out amongst the sea of black, I’d suggest trying out a completely different approach to promoting their products. I hope this will give them some inspirations.
P.S. I like pigeons, especially the fat ones.
4 thoughts on “The Lone Pigeon”
Alicia – Sea Of Ghosts
by Alicia - Sea Of Ghosts on October 12, 2012 at 7:52 pmOh where is your dress from?! It’s perfection!
I’m not a very serious/brooding person by nature, but my sense of dress seems to dictate that I would be. I struggle with what I should present of myself online; sometimes my twitter stream is off-the-chart insanity and then I’ll fret and delete all my silliness in fear of betraying my “brand image”.
Despite the fact that in reality, few of us are Brandon Lee in The Crow, it seems to be the marketable nature of dark dressing that lends itself to that persona. I don’t think consumers would really want it any other way. Pigeons, after all; they like their holes.
Odyssey Home
by Odyssey Home on October 13, 2012 at 3:04 amI am experiencing outfit envy. LOVE what you are wearing – all of it. The fabric of your dress has the most exquisite wrinkling and subtle sheen.
Interesting topic. What you are saying here is what many of us think, even if only subconsciously, I’d almost bet on it. However, I have to agree with Alicia – Sea of Ghosts. If the “darker” brands marketed themselves any other way, would people really accept it? Perhaps time will tell.. Already we see of some of these designers lightening things up a bit but it’s risky territory, to be sure.
moiminnie
by moiminnie on October 14, 2012 at 1:33 amYour outfits are something special! And where you pull your inspiration from is amazing. I admire what you do, really. Keep it up! http://www.moiminnie.blogspot.com xx
Mika
by Mika on October 16, 2012 at 1:35 pmI like the contrast between the dainty feel of the dress with the sharp lines of the jacket.
You brought up a very good topic. In order for a label’s brand to stick it needs to be consistent and for the message to be understood by the most number of people I guess certain archetypes and symbols must be used.