Ruco Line; Vincenza Rossi

So what are they called? Snedges? Could someone please, please, PLEASE explain to me why these hybrid is still produced? They never fail to make my shopping experience an utter nuisance whenever I’m searching under ‘wedges’. I don’t see how the elevation make ugly sneakers more pleasant to look at nor improve your performance, then again designers seem to like hybrids, like this shoe-cum-mop. The only people I can think of who buys this stuff is middle-aged gaudy Italian/Chinese ladies who wear equally cheesy baby-print-with-real-piercings shirt topped off with larger-than-life coiffure.

Here’s how Elvis Jesus (who the hell came up with that name anyway?) introduced their men’s shirts on their website: “Rise from the ashes and embrace the subculture of rock & roll with the new range of Elvis Jesus couture apparel“.

There’s so much lol-worthy aspects in one sentence that I don’t even know where to begin (why the hell were people buried in ashes in the first place?). Also I cringe whenver the word ‘couture’ is thrown around casually. Rock & Roll has always been a popular theme in t-shirt prints, from Guess to long-time ‘favourite’ Ed Hardy. Seems like there are a large group of people out there who secretly wish to live the rockstar lives. I remembered once when I was interning for this clothing manufacturer, I had to design the graphics on their t-shirts. Anything minimalist and clever was of no interest to them, turns out all I had to do was combine colourful prints to create the loudest possible pictures.